The C2 experiment
Posted by David on Jun 13th, 2004
I tried C2 yesterday. I think that what Coke is doing with it is great: they appear to be targeting consumers in a group much like myself, who think that maybe all those sugar-laden sodas that I suck down every day are a bit unhealthy, but who aren’t about to give in to the ridiculous trend of the zero-carb zero-calorie diet of the week. It’s a compromise soda; not diet, but not excessive. As far as taste, though, it’s pretty unspectacular. It pretty much tastes like they took regular Coke and diet Coke and mixed the two together. Oh well.